Wyatt is the kind of Creative Director who never handed off the craft to get here. He owns the look, the message, the strategy, and the team that executes all of it across multiple brands simultaneously. He's navigated acquisitions, helped take a company public, and built the creative organization that followed. Ask him what he does and he'll probably just say he's a designer. He's been at it since he was 9, and it shows.
My design journey started at 9 years old, sitting in on my father's client meetings. He was an industrial designer who handed me Adobe Illustrator while other kids were playing video games. I've been designing ever since.
In college, I double-majored in Fine Art and Technology, Arts & Media at CU Boulder. After graduating, I joined Brighter Vision, a Denver-based startup, and grew with it. I moved from Lead Designer to running the Design Department, then helped steer the company through its acquisition by EverCommerce's EverConnect subsidiary.
At EverConnect, my scope expanded well beyond design. I played a central role in consolidating seven distinct brands into two focused businesses: Brighter Vision as the SaaS product and Socius Marketing as the Agency Services arm. During that same period, I was part of the leadership that took EverCommerce from a privately held company to a publicly traded one on the NASDAQ.
When EverConnect was sold to Ignite Visibility, making it the largest privately held marketing agency in the country, I stayed with the business and was promoted to Creative Director. Today I lead brand, content, and product design across Rallio and Brighter Vision, two SaaS platforms with distinct audiences, business models, and creative needs. I set the direction, build the systems, develop the team, and still do the work when it matters.
Right now I'm leading creative across two SaaS business units and a cross-functional creative organization that spans more disciplines than most CD roles touch.
At Brighter Vision, I oversee the design and delivery of client websites, managing the scheduling, review, and quality of builds at scale. At Rallio, I lead brand and content creative for a SaaS platform serving franchise businesses nationwide. Across both, I own the product design roadmap from discovery through go-to-market, and I run the organizational processes and standards that hold it all together.
My team spans production design, web, marketing, email, content strategy, social media creation, and social media strategy. I built the OKRs, the career development frameworks, and the operational workflows that keep it moving. The NPS we've maintained through that growth is 65. I don't mention that to brag. I mention it because it's the number that tells me the team is actually working.
The best creative leaders never fully leave the craft behind. Not because they have to, but because staying close to the work makes them better at every other part of the job. When I understand what execution actually requires, I set more realistic expectations, give more useful feedback, and protect the team from decisions that would compromise quality. I stay hands-on because it makes me a sharper leader, not because I don't trust the people I've hired.
I hire for potential, develop for growth, and hold the bar high without making it personal. That's the approach that produced a team with 90% AI tool adoption, a 30% reduction in production time, and creative output that consistently moves business metrics.
Whether it's digital art, illustration, or just sketching something out on paper, I'm almost always working on something outside of work too. Creativity isn't a job function for me. It's just how I'm wired. Some of my favorite pieces have started as nothing more than a loose idea and a pencil, and I wouldn't have it any other way.
My dog is a constant companion and one of my favorite parts of daily life. Whether we're out on a long walk, exploring somewhere new, or just hanging around the house, she keeps me grounded. Even if she's never once acted like she needs me around. I'm convinced she loves me. She remains unconvinced.
I've been riding dirt bikes since I was 3 years old, and it's one of those parts of my life that has never gotten old. There's something about being out on a trail, away from screens and deadlines, that resets everything. Any free weekend I can carve out, that's where I'd rather be.
