My resume, plus some

Download The Highlights

Most Creative Directors only own the look. I own the look, the message, the strategy, and the team that executes all of it across three brands. This page goes deeper than a one-pager can. You'll find the full career arc, the metrics behind the work, the brands I've built for, and the tools and skills that back it all up. Download the highlights if you want something you can share.

Achievements quantified

Numbers don't tell the whole story, but they don't lie either. These are the metrics behind my work: the revenue grown, the time saved, the products launched, and the scores maintained. I track these not to look back, but because understanding the impact of past decisions is how I make better ones going forward.

15+

Years Experience

65

Average NPS

3000+

Websites Built

1000+

Positive Reviews

15000+

Projects Launched

1500+

Ad Campaigns

Brands I've worked with

Over the course of my career, I've worked with a lot of brands, companies, and individuals. Small local businesses, nationwide franchise chains, and everything in between. I couldn't list them all if I tried, but below are a few I'm proud to have created for.

Work history

Creative Director

Ignite Visibility: '25 - Present

Senior Manager of Design

EverCommerce: '23 - '25

Design Team Manager

EverCommerce (prev. Brighter Vision): '20 - '23

Senior Lead Designer

Brighter Vision: '19 - '20

Lead Designer

Brighter Vision: '18 - '19

Support Specialist

Brighter Vision: '17 - '18

Team Leadership & Strategy: Lead a 10-member design department across Socius Marketing and Brighter Vision, setting objectives aligned to company OKRs and maintaining an NPS of 65.
Brand Management: Own visual identity and messaging across two corporate identities built from 7 distinct brands, ensuring consistency across all digital and print platforms.
Process Optimization: Drive continuous workflow efficiency across both business units, sustaining a 76% reduction in agency build times (60 to 14 days) and 75% reduction in SaaS build times (4 hours to 1 hour).
Revenue Growth: Lead branding and marketing strategy across agency and SaaS, responsible for a 102% increase in combined sales and 72% growth in combined MQLs.
Client Retention: Direct agency social media design strategy, generating $314K in additional ARR and maintaining strong enterprise client relationships.
Product Development: Lead design from concept through go-to-market for new product offerings, with recent launches generating $1.5M+ in new ARR within 30 days.
Design Systems: Develop and maintain a component-based design system for agency services, sustaining a 30% reduction in total production time and enabling scalable campaign execution.
AI Enablement: Champion ongoing AI adoption across the design team using native and low-cost solutions, driving 90% team adoption and a 15% reduction in time spent locating project information.
Operational Efficiency: Oversee tool consolidation and vendor management across both business units, eliminating $100K+ in annual software spend and reducing operational complexity.
Data-Driven Execution: Embed A/B testing and performance tracking into design workflows, ensuring decisions across both business units are backed by measurable data.
Cross-Functional Leadership: Serve as a primary design partner to executive leadership, marketing, and sales, aligning brand strategy with business goals across all channels.

Software & tools

Adobe Creative Suite, Canva, & Figma
Bamboo, BambooHR, Gusto, & Workday
Claude, ChatGPT, DeepSeek, Gemeni,MidJourney & Rovo
Brevo, Drip, GA4, HubSpot, & Keap
Asana, Jira, Monday
Maxio & Salesforce
Shopify, Webflow, & WordPress
Slack & Teams
Zapier

Technical skills

Content management systems (CMS)
Graphic design
HTML, CSS, & Javascript
KPI creation & management
Product development & design
Project management
Team management
Web design
NPS implementation & auditing

Certifications