Brighter Vision Pricing

Landing Page

A well-designed pricing page does more than list numbers—it guides potential customers toward a confident decision. Brighter Vision needed a pricing page that was clear, engaging, and optimized for conversions. By structuring the information strategically, incorporating trust signals, and streamlining the user journey, the new design removes friction and highlights the value behind each plan. The result? A pricing experience that doesn’t just inform—it persuades.

  • Project type: B2C landing page
  • Project year: 2023
  • Roles: UX/UI & Web Designer

The project's problem:

A great product is only as strong as its pitch. Potential customers landing on Brighter Vision’s pricing page needed more than just numbers on a screen—they needed clarity, confidence, and a frictionless path to conversion. Without a well-structured pricing breakdown, visitors could hesitate, get overwhelmed, or fail to see the true value of each plan, leading to lost opportunities.

The project's goal:

The objective was to create a pricing page that sells itself by making it easy for potential customers to understand their options and take action. The design needed to clearly differentiate pricing tiers and their benefits while streamlining the decision-making process to minimize hesitation. Trust signals, such as testimonials and satisfaction guarantees, were essential to reinforcing confidence, while well-placed, action-driven CTAs ensured a seamless path to conversion.

The project's outcome:

The final pricing page is clean, compelling, and built to convert. A structured layout highlights key plan differences at a glance, ensuring users immediately understand the value behind each option. Trust-building elements like testimonials and guarantees provide reassurance, while strategically placed CTAs guide users toward sign-ups without friction. The design is fully mobile-friendly and accessible, creating a seamless experience across all devices. By focusing on clarity and persuasion, the new pricing page doesn’t just present options—it guides users to the right choice confidently.

Project assets & designs: