I've been a listener of the League of Ultimate Questing for a while. It's a genuinely creative podcast — Dungeons and Dragons played and presented like a professional sports broadcast, complete with announcers, in-world sponsors, and season arcs. The concept is legitimately great. The website was not. I started working with the SlapDash Studios team to explore what a real revamp could look like, and this is where that work lives for now. No guarantee it ever ships, but the work speaks for itself.
The existing site is a Squarespace blog buried under a navigation with more links than most e-commerce stores. There's no visual language that reflects the sports-league premise, no clear hierarchy, and nothing that grabs a first-time visitor and explains why this podcast is unlike anything else out there. The concept sells itself. The site wasn't doing any selling.
Design a site that treats the LUQ like the league it claims to be. Not a podcast with a website, but a real sports property with a digital home base. One that draws you in before you've heard a single episode, showcases the incredible concept art that already exists within the world, and makes the ask to become a fan feel obvious rather than optional.
A bold, dark, high-energy redesign rooted in the LUQ's own visual identity and brought to life through the concept art that makes this world so vivid. The kind of site that makes you feel like you're walking into an arena. This is a work in progress built out of genuine enthusiasm for the project. Whether it launches or not, it's been a great reason to spend time in a world worth designing for.
